Multiplus Fidelidade, the new business unit at TAM (NYSE: TAM; Bovespa: TAMM4), and Oracle have signed a contract to implement the technological platform using the Oracle Siebel Call Center and Oracle Siebel CRM Loyalty solutions, which will link the loyalty programs of companies representing diverse industries -- from an airline company to gas stations, phone companies, supermarkets, hotels, bookstores, movie theaters, banks, credit cards, internet service providers, automobile manufacturers, and more -- and integrate them into a network of loyalty initiative programs.
Tuesday, July 7, 2009
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